GEO audit
A GEO audit is 2 different things. Only 1 of them tells you what to fix.
Generative engine optimization audits come in 2 kinds. Mention tracking records whether ChatGPT, Perplexity or Gemini named your brand. Legibility measurement reads your pages the way those systems read them and explains why you were or were not named, file by file. Visibility Mesh does the second, and re scans to prove the fix.
The 2 kinds of GEO audit
| Mention tracking | Legibility measurement | |
|---|---|---|
| Question answered | Did an AI name us this week? | Can an AI read, follow, quote and trust our pages? |
| Method | Runs prompts, records brands in the answers | Fetches your pages as GPTBot, PerplexityBot and Googlebot do, scores what they can use |
| Output | Share of voice, sentiment, competitor charts | 0 to 100 score across 5 categories, every finding with severity, page and fix, in order |
| Next step | Guess what to change | Change the named file, re scan, compare |
| Examples | Profound, Peec AI, Otterly, Scrunch, Semrush AI Toolkit | Visibility Mesh |
What a legibility GEO audit delivers
01
Scorecard
0 to 100 with a maturity band, per category, so you know where you stand against the 747 websites in our live benchmark.
02
Detailed audit
Every finding in plain English with its severity and the page it lives on. A developer and a CMO read the same finding.
03
Fix plan
What to fix first, what it touches, why that order. On Shopify the app applies it after your approval.
04
Executive deck
On paid plans, the version for whoever signs it off, with the before and after once you re scan.
What it costs
Free scan
$0
5 pages, 3 complete findings. No install, no call, no card.
Essential
$79 once
100 pages. Monthly monitoring optional at $63.20 a month.
Agency
$799 once
400 pages, up to 10,000 products, fixes naming the theme file, report, audit and deck per client.
Full Assessment
$990 once
400 pages, executive deck included.
Proof
Our State of AI Visibility study scored 303 websites across 25 verticals: mean 48.1 of 100, only 1.3% expose FAQ schema (13 July 2026). We publish our own score every month, 74.5 as of 16 August 2026.
Questions
What is a GEO audit?
A GEO (generative engine optimization) audit assesses how a website performs in AI generated answers: whether ChatGPT, Perplexity, Gemini and Google AI Overviews can read it, whether they cite it, and what to change. There are 2 kinds: mention tracking, which records whether an AI named you, and legibility measurement, which reads your pages the way the AI crawler does and explains why.
Who offers a GEO audit?
Mention tracking tools include Profound, Peec AI, Otterly, Scrunch and the Semrush AI Toolkit. Visibility Mesh measures legibility: it scores what AI can read across 5 categories, names the file behind every fix and re scans to prove the change. Most agencies resell one of the two; our Agency plan gives them the evidence for the retainer.
How is a GEO audit different from an SEO audit?
An SEO audit optimizes for a list of ranked links. A GEO audit optimizes for 1 answer: it checks whether a machine can extract facts, quote your copy and trust your entity. Structured data accuracy, answer extractability and entity consistency matter far more than keyword density.
What does a GEO audit cost?
Mention trackers are priced per month, from about $59 to several hundred dollars per domain. Visibility Mesh is metered in pages: the free scan costs nothing, Essential is $79 once, Advanced $249, Agency $799 (400 pages, up to 10,000 products), the Full Assessment $990. Monthly monitoring is optional.
Can a GEO audit guarantee citations?
No. Nobody controls what an AI assistant says. A legibility audit fixes the part you control, what the machine can read, and measures it again afterwards so the before and after is the deliverable.
How long does a GEO audit take?
The free scan returns within hours. Paid scans of 100 to 400 pages run the same day and arrive by email as a scorecard, a detailed audit and a fix plan; paid plans add an executive deck.
Start free
See what AI can read on your site, in 5 pages.
The free scan returns a real scorecard, a maturity level and 3 complete findings, each naming the page and the fix. No install, no call, no card.
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