Your homepage is often the first thing AI reads to decide who you are. A giant hero image and three words tell it almost nothing.
By Margareta Petrovic, founder of Visibility Mesh. We measure how legible ecommerce stores are to AI, and publish what we find. Updated September 2026.
Key takeaways
- AI reads the homepage to understand your entity.
- State plainly what you sell and for whom.
- Back it with Organization schema and links.
What your homepage should say
- In plain text, what you sell and who it is for.
- Why you are credible, with proof, not just claims.
- Clear links into your catalog and key answers.
- Organization schema and sameAs links to confirm the entity.
FAQ
Can it still look good?
Yes. Add a clear text statement near the top. Design and legibility are not enemies.
Does AI really start here?
Often, yes, to ground who the brand is before answering about it.
See how AI reads your store.
Run a free scan and get a 0 to 100 score with a fix list in priority order. Run the free scan.
Run a free scan and get a 0 to 100 score with a fix list in priority order. Run the free scan.
Your buyers are already asking AI. This is how you make your website readable to the assistants they ask.
Everything in this article is measurable on a live storefront. The Full Assessment and Roadmap reads your website the way AI crawlers receive it and hands you every fix in plain English, in the order we would make them.