Case study
Organic search visits to Luna Fashion House grew every month after we rebuilt the site.
Luna Fashion House sells womenswear through its Shopify store at lunafashionhouse.com. We rebuilt the store's architecture, structured data and content, and we measured what followed in its own GA4. Organic search visits grew every month of the measured window. Visits from AI assistants went from none we could identify to a recurring channel.
Margareta Petrovic, Member Leader of the Forbes Business Council SEO group
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Rated 5 stars on the Shopify App Store
11x
Organic visits to Luna Fashion House's blog grew 11 times from June to September 2026.
Total organic search visits grew 3.2 times from May to September.
Luna Fashion House is a company where our founder is President for the USA.
Before, the work, after
How the store changed, in three steps.
Before
- The theme printed the store logo as the main heading on every page.
- Several fields in the product markup printed the name of a Shopify code object instead of its value.
- Many products had no occasion or use case tags, and many had no Google product category.
- Before the work, the store's GA4 showed no visits we could identify as coming from an AI assistant.
Visibility Mesh work
- We rebuilt the store's architecture, structured data and content.
- We repaired the internal links between articles, hubs and products.
- We pointed earned mentions at the pages that needed the support.
- We measured what followed in the store's own GA4.
After
- Organic search visits grew every month of the measured window.
- Organic visits to Luna Fashion House's blog grew 11 times from June to September 2026.
- Visits from AI assistants went from none identified to a recurring channel.
- On September 19, 2026, our rescans placed lunafashionhouse.com in the Leading band, the top band of our score.
What changed on the store.
- 01
Architecture and hubs
Gate: FOLLOW
We made a decision for each page (keep, merge, rewrite, redirect, retire or create) and built hubs around the questions buyers ask.
- 02
Internal link repair
Gate: FOLLOW
We connected articles, hubs and products with descriptive anchor text, so a reader is never far from something to buy.
- 03
Schema and entity build
Gate: READ
We built a connected layer of structured data that matches what each page shows a visitor.
- 04
Content rewrites and new buyer pages
Gate: QUOTE
We rewrote weak pages and built new pages for buyer questions that had no answer.
- 05
Authority work
Gate: TRUST
We pointed earned mentions at the pages that needed the support.
- 06
Measurement
All five gates
We measured organic and AI assistant visits in the store's own GA4, kept paid visits apart, and rescanned the store with the same engine after the work.
Visits from AI assistants went from none we could identify to a recurring channel.
Before the work, the store's GA4 showed no visits we could identify as coming from an AI assistant. After it, those visits arrive as a recurring channel, and we report them apart from organic search so each channel can be read on its own.
How to read this result.
Method and limits
We compared organic and AI assistant sessions with the months before the work began. The growth followed the work, though we cannot prove the work alone caused it. Search engines and AI assistants decide what they show, and seasonality, new products and other marketing can move the same numbers. The figure counts organic search sessions whose first page was a blog or story page.
Our scores and rescans follow the Visibility Mesh Measurement Methodology.
Paid search and paid social context
Luna also ran paid search and paid social during this window, and we keep paid visits apart from organic visits.
Disclosure
Margareta Petrovic, founder of Visibility Mesh, is also President for the USA of Luna Fashion House. We say so because we know this store from the inside.