Author

Margareta Petrovic

Founder and CEO of Visibility Mesh. She writes every word of the Academy and runs the methodology that scores how legible an ecommerce store is to AI search.

What she does

Margareta builds the engine that reads a storefront the way ChatGPT, Claude, Perplexity, and Google's AI surfaces read it, scores it across the categories that decide whether a machine can quote you, and returns a plain English roadmap of what to fix first. The promise is mechanical, not magical. We measure what machines can read. We do not sell rankings.

What she writes about

Answer Engine Optimization, structured data and schema, entity recognition, internal linking that AI can follow, and agentic commerce for Shopify and DTC stores. The work bridges the gap between marketing and IT, the two teams that usually each assume the other owns AI visibility.

Background

Margareta is Chief Executive Officer of Amaretta LLC, which operates Visibility Mesh, and Chief AI Officer at DigitalXForce. Before Visibility Mesh she spent more than fifteen years leading cybersecurity work inside large organizations: as Health and Public Services Security Lead at Accenture, Global Head of Integrated Cybersecurity Solutions at Wipro, and Global Managing Partner for Risk and Cybersecurity at Tata Consultancy Services. She holds the CISSP and CISA certifications and an M.S. in Computer Science from Union University in Belgrade.

Why a security background fits this work

Margareta was trained to audit security controls, where a finding stays open until someone retests the fix. She runs Visibility Mesh the same way. It reads a website as a crawler receives it, reports what a machine can and cannot use and names the fix. After each change it scans the website again, and the new scan shows what a crawler can now read.

Published in Forbes

Margareta is a member of the Forbes Business Council and writes there on AI legibility, entity integrity, and ecommerce. These are her published pieces. They are member contributed columns that she wrote, not Forbes newsroom coverage.

• Before You Buy More Traffic, Fix The Proof (Forbes Business Council, September 23, 2026). She wrote this article on making a company's value easy to understand and hard to doubt. The four question proof test behind it is in the Academy.
• Your E-Commerce Storefront May Look Perfect, But AI Likely Can't Read It (Forbes Business Council, August 4, 2026). She wrote this article, and it draws on the Visibility Mesh study of 216 live Shopify storefronts.
• AI Is Coming For Fake Value (Forbes Business Council, June 26, 2026). She wrote this article.
• Brand Visibility Mistakes That Can Erode Customer Loyalty (Forbes Business Council Expert Panel, September 11, 2026). She contributed item 10, "Treating Visibility As Proof", on why customers now check a brand across social, search, marketplaces, reviews, and AI answers.

Research

The research she leads is collected on the Research and Press page: The State of AI Visibility 2026 on 216 Shopify storefronts, the study of 303 non ecommerce websites, the live benchmark, and the open dataset.