Visibility Mesh and Ahrefs Brand Radar: what each one measures

We read the Brand Radar page on the Ahrefs website, ahrefs.com/brand-radar, on November 9, 2026. Visibility Mesh prices come from our own product pages on the same day.

Ahrefs Brand Radar measures how a brand shows up in AI answers, as the Ahrefs website described it on November 9, 2026. Visibility Mesh measures the website behind the brand: whether AI crawlers can reach a Shopify store, read its products and follow its links.

What does Ahrefs Brand Radar measure?

Ahrefs describes two ways to track AI visibility. Prompt Tracking follows the exact questions a team adds. The AI Visibility Index shows any brand's visibility across 551 million prompts with no setup. The page says the index works best once a brand already appears in AI search.

The same page describes tracking brand mentions in AI answers and benchmarking against competitors. Ahrefs also offers Site Audit, Bot Analytics and Keywords Explorer, and Brand Radar sits in that wider product line. It suits SEO and brand teams who already work in Ahrefs and want market level data.

When is Ahrefs Brand Radar the better choice?

Ahrefs Brand Radar is the better choice when the question is about the market. It shows how often AI answers name your brand next to competitors, across many prompts and platforms. A team does not have to build a prompt list first. Visibility Mesh does not keep a prompt index of that size.

Many teams will want both answers. Brand Radar can tell a team where its brand is missing, and a scan then points to the pages to fix. Our guide on how to tell if AI recommends you more than your competitors covers the first question.

What does Visibility Mesh measure instead?

We score the store itself on five gates. They ask whether AI can find it, read it, follow it, quote it and trust it. Each finding names the page, quotes what the scan read there and gives the steps to change it.

After the fixes, we scan again at the same depth and with the same methodology version. The two reports can then be compared line by line.

In our August 2026 study of 245 Shopify storefronts, the median score was 46 out of 100. Not one store reached the top band. The method and the band table are in our study of 245 Shopify stores.

For a team that makes its own fixes, Essential reads 100 pages for a one time fee of $79. Advanced reads 150 pages for $249, and Agency reads 600 pages for $799.

The next step for most stores is to start with the Essential scan of 100 pages.

Questions people ask about Ahrefs Brand Radar and Visibility Mesh

Can I use Ahrefs Brand Radar and Visibility Mesh together?

A team can run both. Brand Radar reports how AI answers mention a brand. Visibility Mesh reports what on the website an AI crawler could not read.

What are the five gates in a Visibility Mesh score?

Find asks whether AI crawlers can reach the pages that matter. Read asks whether they can tell what the business sells. Follow asks whether they can move between related pages. Quote asks whether a page holds facts an answer can use, and Trust asks whether outside sources back the claims. Our page on how to measure AI visibility explains each one.

Does Visibility Mesh track AI mentions at all?

Our Shopify app shows whether AI search names your store or a competitor. Its Pro plan adds a competitor benchmark. The rest of our work is on the store itself.